In communications planning and strategy, we need to know the purpose of the plan, and who we are trying to reach so that we can tailor a specific message to each group.
We do the research to understand how these persona get their information, and determine a plan to insure that the proper resources are utilized to get the highest engagement for the most reasonable cost.
Our team will analyze the availability and engagement level of national, regional, or local traditional media, such as newspapers, community newsletters, television, radio, and more, while also considering the utilization of digital communications through email, website, social media, online advertising, and even SMS text messaging.
We plan the work so we can work the plan!
Getting your story in the hands of the media is not an easy task. With digital media becoming the rule rather than the exception, you need to understand how to properly write a press release and how to distribute it to get the best coverage.
Our content team is up to date on the latest methods to engage viewers on both digital and traditional platforms. Talk with us about helping you better connect with you community through media relations.
Conducting a focus group is like planning an event. There are people, venues, facilitators, videography, analytics, and reporting to consider. A focus group is only as effective as its execution, so if you are considering gathering data using a focus group, 3Seed can help.
Coordinating a community meeting involves planning for the venue, promotion, agenda, and all the logistics required to run an effective event. With today’s technology, public meetings can be both in-person and live streaming over the Internet. 3Seed can provide complete event planning and meeting coordination services.
Delivery of a survey can come in many forms, but must be executed properly to measure success. At 3Seed, we offer a variety of delivery systems for surveys, including online, in-person, telephone, audience polling, and more.
Whichever method is employed, the basic rules must be followed: Have a purpose, keep it concise, be specific, and incentivize the audience when possible.