What does your company stand for? I mean REALLY stand for? Beyond the day-to-day.
Maybe you’ve never really thought about it before. If not, it’s time.
The buzzword for this is Corporate Morality. Of course, you probably shouldn’t embrace a purpose that is polarizing, but it should be something that aligns well with your brand.
Recently we met with an architectural/construction firm. One way they chose to give back was by supporting Habitat for Humanity. Perfect! It is in complete alignment with what they do, it makes society better, and is something you can feel good about supporting.
It’s becoming increasingly important for every business to make a proclamation and stand by it. To stand for a cause. To boldly make something your mission. To embrace a philosophy that will not be shaken. It can be in the name of charity, but sometimes it’s simply an uncompromised statement about how you will do business.
Consumers are getting pickier about who they do business with. And talented professionals want to be proud of the company they work for. Your brand hinges on WHY you do what you do. Make sure it’s something people can grab hold of, rally behind, and get passionate about.